Brand Update: Sonam Kapoor is a new BA for L'Oreal

Sonam Kapoor will be the new brand ambassador for L'Oreal, she is replacing former Miss World Aishwarya Rai Bacchan.
It is being rumored that Sonam has been signed for a very hefty amount though Ash still continues to be a part of the brand but not their face in India.



Now the trivia is her father ( Anil kapoor) has never endorsed any product....

Desi Brand: Aava

Brand is owned by: Ahmedabad-based Sheelpe Enterprises
USP: It's a confined aquifier water (underground spring) completely protected from natural as well as human contamination and it goes through 77 different tests before being bottled to ensure that it is free from harmful chemicals or microbiological organisms.

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Desi Brand: SG
Desi Brand: Parle-G
Desi Brand: Bisleri
Desi Brand: Britannia

Reliance Big Bazar

Recently ADAG tried to register “Reliance Big Bazar” with the Indian trademark authority. Logic behind this brand name is “BIG” umbrella brand which ADAG is using for their Entertainment business, like Big FM, Big TV and Big music. The application says it claims “no right” to “exclusive use of word ‘Big Bazar’”, which means the company will only use the name as Reliance Big Bazar, according to the document filed. So it’s Biyani vs.’other’ Ambani now.

Desi Brand: Britannia

Started way back in 1892 with an investment of Rs. 295, biscuits were manufactured in a small house in central Kolkata. Later, the business was acquired by the Gupta brothers and operated under the name of V.S. Brothers. In 1918, C H Holmes, an English businessman in Kolkata was taken as a partner and ‘The Britannia Biscuit Company Limited (BBCo)’ was launched. The Mumbai factory was setup in 1924 and Peak Freans, UK acquired a controlling interest in BBCo. Biscuits were in big demand during World War II, which gave a fillip to the company’s sales. BBCo celebrated its golden jubilee in 1968 and the company name was changed to the current Britannia Industries Limited in 1979. In 1982 Nabisco Brands Inc., USA became a major foreign shareholder. Ten years later in 1992, Britannia Industries Limited celebrated its platinum jubilee. The following year, the Wadia Group acquired a stake in ABIL, UK and became an equal partner with Groúpe Danone in Britannia Industries Limited.

Desi Brand: Bisleri

Bisleri owes its name to founder Felice Bisleri, an Italian entrepreneur. In 1967, Bisleri set up a plant in Mumbai for bottling and marketing mineral water, which failed. In 1969, Bisleri was sold out to Parle Exports which was later renamed as Parle Bisleri Ltd.
It was bottled in glass bottles then. Early-1980s: Shifts to PVC bottles. Sales surge and in Mid-1980s: Switches to PET bottles, which meant more transparency and life for water.

Desi Brand: Parle-G

Originally called the Parle Gluco, it started life back in 1939 in Mumbai India as one of the first brands from Parle Products. The glucose biscuits success led to many me too competitors and so the brand changed its name to Parle-G. Today it enjoys enormous success and has its own superhero called G-Man who defeats evil on a regular basis, no doubt bolstered by the fact there is now a choco and cashew version of Parle-G.